The Power of On-Model Imagery

In fashion e-commerce, the quality of visuals is paramount, with 90% of shoppers citing photo quality as the top driver for their purchase decision. On-model imagery — the practice of showcasing apparel on real people — is a crucial element of this. It helps customers accurately envision a product's fit, drape, and style, which is essential for building the purchase confidence needed to convert a browser into a buyer.

On-Model vs. Flat-Lay: A Comparison

While flat-lay or mannequin photography is cost-effective and useful for highlighting specific garment details, it lacks the engagement power of on-model visuals. On-model imagery provides a true-to-life representation of how the clothing moves and fits on a human body. More importantly, it creates an emotional connection, helping shoppers to imagine themselves wearing the product. This builds confidence and helps set realistic expectations, which directly leads to a reduction in returns.

The Impact on Conversion Rates and Returns

The impact of high-quality on-model imagery on key e-commerce metrics is significant and measurable. Professional on-model shots have been shown to increase conversion rates by up to 33% compared to lower-quality visuals. Furthermore, by accurately representing products and setting the right expectations for shoppers, high-quality images can reduce product return rates by as much as 22%.

Al Fashion Studios like Veeton are the Solution for this Use Case:

While the benefits of on-model imagery are clear, the cost and logistics of traditional photoshoots have made it difficult for brands to produce these visuals at scale. This is where Generative AI provides a transformative solution, enabling brands to create diverse on-model imagery rapidly and affordably. A leading AI Fashion Studio like Veeton empowers brands to leverage this technology. With Veeton, brands can produce an endless stream of high-quality, diverse, and on-brand on-model visuals, unlocking the conversion-boosting benefits of on-model photography with the speed and scalability of AI.