In fashion, visuals drive sales. With AI-powered photoshoots now entering the scene, many fashion executives are curious—what does this new technology mean for the industry? Over the past two years at Veeton, we’ve received many questions about adopting AI-driven imagery solutions. So, we’ve distilled the most common inquiries into 10 key questions, offering you a straightforward guide to understanding AI photoshoots.

Input Requirements

"Can you generate images from any type of photo?"

High-quality inputs are essential for high-quality outputs. For the best results, we require packshots—flat or ghost shots—that are well-lit, with a neutral background, and show the garment clearly. The minimum image quality we need is 1000 x 1000 pixels; however, 2000 x 2000 pixels is recommended for optimal results.

“Do ghost packshots or flat lay photos provide better results?”

Our model is designed to turn flat lay photos into lifelike on-model visuals, adding the folds, textures, and contours needed to fit a variety of body shapes. The flat lay photos actually contain enough information to deform the garment and adapt it properly. Even if ghost packshots include extra 3D details, our model, trained on millions of images, captures those nuances just as effectively from flat packshots.

Also, after extensive testing, we’ve found no noticeable quality difference between the two with our current version. This flexibility means you can confidently choose the option that’s simplest and best suited to your workflow.

“But can you generate a garment from an on-model image?”

In some cases, you don’t have the packshots of your garments. In this case, you may want to generate new images from on-model images. We will be able to generate images from on-model images. Keep in mind that using a flat or ghost packshot will result in higher quality output images.

Accuracy and Image Quality

"Will my garment’s details be preserved?"

Our development efforts are centered on that core focus. We are training our model to replicate the texture, color, and fit of each item, ensuring faithful representation. We’re making great progress with each new model version. Our solution is uniquely tailored for fashion photography, going beyond generalist AI models to deliver the precision and quality that fashion brands demand.

“Will the size and fit of my garment be accurately represented?”

Our R&D focuses on teaching our AI models to deform the garments in order to adjust it to various body shapes. Thus, we maintain the original garment’s fit while producing the best possible images. For instance, if a T-shirt isn’t oversized in the original image, our technology can’t create an oversized look. Our model is trained on a huge dataset and thus is able to adapt garments to a diversity of physiques. But it is not intended as a fitting tool for end customers. Indeed, our goal is to offer you high-quality images while enabling you to diversify your content.

“What is the generated image resolution?”

Today, we deliver images at a 1000 x 1000 resolution, with a 2000 x 2000 upgrade on the horizon. Recognizing that high-impact brands need flawless visuals, we’re focusing our development on maintaining superior image quality. Although e-commerce currently leans on 1000 x 1000 images to streamline loading speeds, our roadmap ensures we’re prepared for the future of high-resolution imagery.

Data Training and Customization

"Is your AI trained on my brand’s specific data?"

We are not training our AI model on your data except specifically agreed. Our models are pre-trained on vast datasets containing millions of images, so they are already highly performant when you use our platform. This method, called inference, spares us from having to retrain a new model for each new input.

This makes our process more cost-effective and environmentally friendly compared to solutions that require frequent retraining, which consumes more compute resources and energy. By using our method, we achieve greater efficiency with less environmental impact.

Generated Models and Customization

"What is a generated mannequin? Can I choose my own?"

Generated mannequins are virtual models tailored to the specific needs of the fashion industry. You have control over specific characteristics such as body shape, ethnicity, style, pose, allowing you to align the model with your brand's image. These models don’t exist in reality, so there are no concerns regarding copyright.

"Can I use my existing models ?”

Absolutely! You can upload your own models to our platform and generate garments directly on them. Our platform gives you flexibility: choose from our generated models or use your own. Just be sure to have consent from your models before using Veeton.

"If I choose to generate my model, does it work for all ages and body types?"

Our technology is designed to be inclusive, capable of generating models across age groups, body types, and demographics.

Visuals generated by Veeton IA

Different Views and Image Perspectives

"Do you offer front, back, and detailed views?"

Yes, generating front, back, and detailed views is entirely possible. Currently, we’re focused on perfecting front-view images, with back-view functionality coming soon. This approach will provide customers with a full perspective of the garment, just like a traditional photoshoot.

“Do I need to provide multiple images for different views?”

If you want both front and back views, we will need corresponding packshots for each. Nevertheless, supplying additional images for the same view will not improve output quality. We just need the specific packshots of the garments you want to generate and our AI will generate the on-model images.

Background Customization and Lifestyle Shots

"Can I customize the background? What about lifestyle images?"

At present, our main focus is on providing high-quality e-commerce images with neutral backgrounds. In this context, lighting adaptation remains one of our main focuses to ensure realistic results.
However, we will offer you the option to customize backgrounds to fit your brand’s visual identity, whether that means a studio setup or a more dynamic, outdoor scene. With further advancements, our specialized virtual try-on models will also be able to generate lifestyle images, placing your garments in contexts that elevate their appeal.

Visuals generated by Veeton IA

Complete Control Over the Image

"How much control do I have over the final image?"

Currently, our focus is on delivering high-quality e-commerce images with clean, neutral backgrounds, along with optimized lighting for realistic results. Soon, you’ll have the option to customize backgrounds to match your brand’s visual identity—whether that’s a studio look or an outdoor setting. As our virtual try-on technology advances, we’ll also be able to generate lifestyle images, allowing your garments to shine in immersive, real-world contexts.

Speed, Cost, and Scalability

"How long does it take to get the images?"

Unlike general image generators, we use a quality control process to ensure the best results. While generating a single image takes just a few seconds, our full process—from packshot to high-quality on-model images—takes anywhere from a few hours to a couple of days, depending on the volume. This approach saves you time, eliminates the hassle of organizing a photoshoot, and maintains high-quality standards.

Usage Rights and Legal Considerations

"Do I have full usage rights for the images?"

Yes, all generated images are yours to use freely across any platform—e-commerce, marketing campaigns, etc. Unlike some third-party services, there are no restrictions on usage, and you own the images entirely.

"Do I need to disclose that the images are AI-generated?"

Currently, there’s no requirement to disclose that images are AI-generated. However, upcoming legislation, such as the 2025 AI Act, may introduce transparency requirements in specific regions.

Adapting to Specific Marketplaces

"Can your AI handle shoots tailored to specific marketplaces?"

Each marketplace may have different requirements for product images, and our solution is flexible enough to meet these specifications without needing to reshoot your entire collection. This adaptability streamlines your operations and makes scaling across platforms much easier.

Ready to revolutionize your product visuals? Try now!