Fjōrk Merino: A Brand Pursuing Excellence

Founded in 2018, Fjōrk Merino is a young and fast-growing brand that has built its reputation on high-quality, durable merino wool apparel, designed for outdoor enthusiasts and sports lovers. From the start, the brand focused on e-commerce through specialized platforms and retail collaborations. Its focus on quality materials and a strong digital strategy has boosted growth, with more sales on its website and new opportunities through platforms like Decathlon.

Our customer base is diverse but highly demanding. Delivering high-quality visuals is crucial to showcasing the technical features and comfort of our products while meeting the cultural and aesthetic expectations of each market,” explains Clément, Digital Manager at Fjōrk Merino.

A Necessary Shift in Visual Production

Until recently, Fjōrk Merino relied on product packshot photo shoots to showcase its items, as full-scale photoshoots with models were simply too expensive :

• High costs: "A single day of shooting easily costs 2,000 to 3,000 francs, not to mention the models and logistics," says François, CEO of Fjōrk Merino.

• Time-consuming processes: Organizing the photo shoots took several days, from preparing the product samples to coordinating the team on location.

Faced with these challenges, the search for an alternative became imperative. This led Fjōrk Merinoto us, Veeton.

A Successful Collaboration with Veeton

"We immediately realized Veeton’s potential to address our needs,” shares Clément. "From the first tests, we saw the immense value this tool could bring to our business."

Over time, Fjōrk Merino worked closely with Veeton’s teams to refine the quality of the generated visuals, achieving remarkable progress:

• More natural models: "Initially, some poses looked artificial. Now, the results are seamless and lifelike, as though the garments were genuinely worn by the models."

• Accurate product representation: "The textures, folds, and details of the garments are incredibly realistic. The quality has vastly improved."

Fjōrk Merino’s visuals generated by IA

A Tool for Personalization and Targeted Strategies

Veeton has empowered Fjōrk Merino to tailor its visuals with precision, aligning them with the unique preferences of diverse markets. Clément explains:

"The system is incredibly well-designed. We can adjust visuals to match the specific expectations of each region. For example, in Eastern Europe, athletic models are preferred, while in North America, body diversity and cultural representation are key to connecting with local customers."

This adaptability addresses the growing demand for visuals that resonate personally with consumers. By selecting models, angles, and representations suited to each market, Fjōrk Merino not only reaches a wider audience but also forges deeper connections with its customers.

In addition to enhancing customer experience, this targeted approach has bolstered the brand's image, enabling Fjōrk Merino to produce consistent, high-quality visuals efficiently for every collection while maintaining agility.

Optimization and Flexibility: A Winning Combination

Veeton has also transformed Fjōrk Merino’s management of collections and product catalogs. "We release two major collections annually, with numerous color variations for existing models. Veeton allows us to handle this workflow much more efficiently," Clément explains.

The tool’s flexibility has opened new opportunities for the brand:

"With traditional photo shoots, we were often hesitant to expand product variations due to cost and time constraints. Now, we confidently multiply product variations since every visual can be generated quickly and affordably."

This newfound agility ensures Fjōrk Merino remains competitive while meeting the ever-evolving expectations of its customers.

Tangible Results

The performance improvements since adopting Veeton speak for themselves:

• A 30% increase in conversion rates across key markets.

• Significant reduction in visual production costs.

• Three days saved per photo shoot, allowing teams to focus on product development and commercial strategy.

François sums it up: "I'm extremely satisfied with the results. Not only have we become more efficient, but the generated visuals provide diversity and realism that resonate with our customers."

The Future of AI in Fashion

Fj Merino plans to extend Veeton's use across all future collections. With two major launches each year and growing international ambitions, the brand views AI as a long-term solution to support its growth.

François shares a message for businesses still hesitant about adopting AI:

"AI is a game-changing technological advance. The realism has progressed to the point where it’s sometimes impossible to distinguish between a real photo and a generated image. For us, it’s a strategic decision we can’t afford to ignore to remain competitive."

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