The Challenge
Addressing the Lack of Lifestyle Visuals in the Baby Category
Since launching its baby category, Bout'chou, Monoprix's e-commerce website relied solely on flat-lay visuals (packshots).
Organizing photo shoots with babies is notoriously complex and costly due to logistics, legal constraints, and unpredictability. This friction had always held Monoprix back from deploying on-model photography for this range, resulting in a lack of "worn product" visuals on the brand's website.
Yet, worn visuals are a key driver of conversion and engagement in the customer purchase journey. With the e-commerce site acting as a primary showcase for fashion brands, offering high-quality worn visuals consistent with Monoprix's artistic direction was imperative to strengthen its position in the market.
"We only had flat-lay visuals for the Baby section because it's so complicated to organize a photo shoot with babies. They didn't really convey the essence of the product or how it actually looks when worn." — Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure
The Solution
A Premium, French-Made AI Solution
More than two years ago, Hélène Thomas identified artificial intelligence as a key tool to address the shortage of e-commerce visuals at Monoprix. Upon discovering Veeton via LinkedIn, Hélène quickly realized it would become an indispensable partner in meeting this objective.
Monoprix's teams chose Veeton for three main reasons:
✔️ A French partner: Offering proximity, responsiveness, and a deep understanding of the local market.
✔️ Market-leading quality: The high quality of images generated by Veeton was rigorously validated through pre-deployment testing.
✔️ Respect for brand identity: Veeton proved to be the best tool for honoring Monoprix's artistic direction, ensuring the brand's DNA was preserved in every generated visual.
Because the baby category maintains a fast pace of one new collection per month, Monoprix's teams now utilize Veeton on a daily basis.
"I think Chinese platforms are already fully powered by AI, which is why they move so fast and are gaining market share. French e-commerce players need to catch up." — Hélène Thomas
The Results
Veeton: The Ideal Partner for Next-Gen Photo Shoots
For Monoprix, it was essential to work with an agile partner that could quickly adapt to their needs, generate high-fidelity visuals, and offer an intuitive tool.
The successful collaboration between Veeton and Monoprix delivered:
✔️ A co-construction partnership: Unlike rigid, heavyweight software vendors, Veeton evolved its platform and features directly alongside Monoprix's feedback.
✔️ Artistic alignment: Every generated visual perfectly aligns with Monoprix's creative guidelines and brand DNA.
✔️ A seamless user experience: A personalized interface regularly used across various teams (marketing, e-commerce, photo production) for each new baby collection.
For the brand, the concrete business benefits are clear:
Comprehensive visual coverage: The e-commerce storefront no longer has any "gaps" in catalog representation for the baby category.
Superior product presentation: Worn visuals successfully showcase how garments fall and fit while respecting Monoprix's distinct aesthetic.
Positive performance signals: Early A/B tests have already demonstrated an increase in click-through rates on product pages using the AI-generated visuals.
"The tool is used regularly. As soon as one collection is ready to go live, the next one takes over, so the teams are always hands-on with it." — Hélène Thomas
The Next Steps
Expanding Capabilities and Exploring Cross-Selling
Following the success of the collaboration in the baby category, Monoprix now plans to extend the use of Veeton to other product lines.
Furthermore, the diverse feature set offered by Veeton enables brands to leverage cross-selling opportunities—an avenue Monoprix is eager to explore next, particularly within the leisure and children's universes.