How Cala 1789 grew its B2B ecommerce sales and boosted its social media presence with Veeton

Challenge

Logistical challenges that were impacting B2B sales

Before using Veeton, managing Cala 1789’s collections was fairly complex. Throughout the year, collections arrive gradually from the factories. Until now, Cala 1789 had been sending products as they came in, 300 to 350 per collection, from their company in the south to a photo studio in Paris to obtain professional fashion photos. This created time‑consuming and very costly logistics: shipping items, tracking and receiving parcels, delivery fees, and preventing the brand from keeping products available in‑house for other needs.

All this studio‑related logistics prevented them from keeping samples available for B2B sales and often forced them to postpone meetings.

With the rise of the new B2B sales management tool, The New Black, two needs became clear: Cala 1789 needed to be able to quickly obtain professional visuals while also having samples on hand during client meetings.

“What caused the biggest issue for us were the collection meetings with agents, which always happened right when we were receiving the collections: meaning the products had to be sent out to be shot. It pushed the schedule back, so it was long and complicated. Now we save time and can do everything at once.”

Juliette Sauvage, Marketing Manager at Cala 1789

Solution

An in-house solution for an ecommerce fashion brand that need to drive sales

Damien Calamuso, the founder of the brand, was the one who discovered Veeton’s digital fashion studio and suggested that the marketing team give it a try. The platform quickly won over the marketing team, who immediately appreciated how easy it was to use, the quality of the outputs, the complementarity of its features and its very reasonable price.

Getting started was immediate. In less than five minutes, Juliette and her team understood how to generate or edit a visual, unlike other platforms they had tested, whose interfaces were more difficult to use and understand.

The brand, which aims to develop this use primarily for the B2B channel then for social media, found all the features it needed. The marketing team particularly appreciates the batch mode, which allows them to manage more than fifty packshots at once, the variety of backgrounds to reflect the different identities of each collection, and the ability to generate videos to animate their social channels.

What ultimately convinced them was having direct contact with Veeton’s founder, which allowed them to get quick answers and move forward faster.

“It was clear and efficient, the budget was right, so we didn’t need to spend much time on an in‑depth market study.”

Juliette Sauvage, Marketing Manager at Cala 1789

Results

Selling and shooting at the same time

The adoption of Veeton within Cala 1789 quickly had an impact, both on the B2B side and on social media management.

Whereas the marketing team previously had to juggle delivery schedules to obtain shoot visuals while still keeping products available for client meetings, they can now generate visuals even as the pieces are being used by sales agents. During these intense periods, using Veeton daily helps them successfully launch collections on The New Black.

Even outside these peak periods, Cala 1789 uses Veeton every week.

First, for social media: preparing the week’s stories. Veeton allows them to produce far more visuals than before, with varied atmospheres thanks to the different backgrounds, wood and brass for example, which help them create shoots that better match the messaging of each collection.

For stories, they also particularly appreciate the video feature, which was a real surprise. From a single photo generated on Veeton, the brand can create mini‑videos in just a few seconds. The result: more dynamic stories, a simultaneous presentation of both the look and the technical details of the product, and content that stands out in their followers’ feeds.

Veeton is also extremely useful in unexpected situations. For instance, if a last‑minute client presentation comes up and they don’t have a clean packshot ready, they can produce a high‑quality photo in just ten minutes.

“We have a variety of story visuals that we simply wouldn’t have without Veeton.”

Juliette Sauvage, Marketing Manager at Cala 1789

Finally, Cala 1789’s marketing and sales teams now work in complete autonomy. No more waiting on external photo providers or dealing with logistics outside their control, and products remain right at hand.

The next steps

Shooting the B2C images with Veeton

According to Juliette, the ideal approach moving forward would be to use Veeton to create all the studio photos for the website, not only for the B2B catalog. This would allow the brand to diversify its models, multiply viewing angles, and update the catalog on demand.

Lifestyle shoots would remain dedicated to specific brand‑driven messages, where visual storytelling cannot be replaced by generation.