The brand.
Few visuals for the baby category: a clear impact on engagement.
Since launching its baby category, called Bout'chou, Monoprix's e-commerce website only had flat-lay visuals (packshots).
Organizing photo shoots with babies is particularly complex and costly (logistics, legal constraints, unpredictability), which has always held Monoprix back from deploying visuals for this range. This results in a lack of worn-product visuals on the brand's website.
Yet worn visuals are a key driver of conversion and engagement in the purchase journey.
With the e-commerce site acting as a showcase for fashion brands, offering high-quality worn visuals that are consistent with the brand's artistic direction was an imperative to strengthen Monoprix's position in the market.
We only had flat-lay visuals for the Baby section (it's complicated to organize a photo shoot with babies), and they didn't really convey the idea of the product, of how it's worn.
Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure
The Challenge.
Few visuals for the baby category: a clear impact on engagement.
Since launching its baby category, called Bout'chou, Monoprix's e-commerce website only had flat-lay visuals (packshots).
Organizing photo shoots with babies is particularly complex and costly (logistics, legal constraints, unpredictability), which has always held Monoprix back from deploying visuals for this range. This results in a lack of worn-product visuals on the brand's website.
Yet worn visuals are a key driver of conversion and engagement in the purchase journey.
With the e-commerce site acting as a showcase for fashion brands, offering high-quality worn visuals that are consistent with the brand's artistic direction was an imperative to strengthen Monoprix's position in the market.
We only had flat-lay visuals for the Baby section (it's complicated to organize a photo shoot with babies), and they didn't really convey the idea of the product, of how it's worn.
Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure
The Solution.
A French & premium solution to generate baby visuals
More than two years ago, Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure, identified artificial intelligence as a key tool to address the lack of e-commerce visuals at Monoprix. Upon discovering Veeton via LinkedIn, Hélène quickly understood that it would become an indispensable partner to meet this objective.
Monoprix's teams chose Veeton for three reasons:
✔️ Veeton is a French company. Proximity, responsiveness, and understanding of the market
✔️ The quality of images generated by Veeton is the best on the market. Validated through tests conducted prior to deployment
✔️ Veeton is the tool that best respects Monoprix's artistic direction. Commitment to preserving the brand's DNA in every generated visual
The baby category maintains a pace of one collection per month, which leads Monoprix's teams to use Veeton on a daily basis.
"I think all Chinese platforms are already full AI, and that's why they move so fast and are gaining market share. French e-commerce players need to catch up."
Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure
The Results.
An ideal partner to meet the challenge of AI photo shoots, Veeton.
For Monoprix, it is essential to work with an agile partner that can quickly adapt to their needs, generate high-fidelity visuals, and offer a very easy-to-use tool.
Here in a few words is the outcome of the collaboration between Veeton and Monoprix:
✔️ A co-construction partnership. Unlike a heavyweight software vendor, Veeton was able to evolve its platform and features to meet Monoprix's requirements.
✔️ Respect for Monoprix's artistic direction and brand DNA. Every generated visual is aligned with the brand's creative guidelines.
✔️ Smooth user experience. A personalized interface, regularly used by various teams (marketing, e-commerce, photo shoots) for each new baby collection.
For the brand, the benefits of this collaboration are clear:
Broad coverage in worn visuals for the baby category. The e-commerce storefront no longer has any "gaps" in catalog representation.
Better product presentation. Worn visuals showcase how garments fall and fit, while respecting Monoprix's visual universe.
Early positive signals. A/B tests have shown an increase in click-through rates on product pages using AI-generated visuals.
"The tool is used regularly: as soon as one collection is ready to go live, the next one takes over, so the teams always have their hands in it."
Hélène Thomas, Director of Digital and E-commerce for Textile, Home & Leisure
The Next Steps.
Next steps: Discover all the features Veeton has to offer, such as cross-selling
Following the success of the collaboration with Veeton on the baby category, Monoprix would now like to extend the use of the tool to other categories.
The various features offered by Veeton enable brands to engage in cross-selling, an opportunity that Monoprix would also like to explore, particularly in the leisure & children's universe.