When AI Transforms Fashion: A Visual and Creative Revolution

AI accelerates content production and opens new perspectives in terms of inclusivity and storytelling. Several renowned brands have already embarked on this path:

• H&M (March 2025): creation of "digital replicas" of models for its advertising campaigns, with rights management left to the models.

• Nike & Travis Scott (January 2025): futuristic campaign utilizing 5,000 AI-generated images to sketch an innovative storyboard, while preserving the human touch.

• Mango (late 2024):sportswear collection for teenage girls, illustrated by virtual models that challenge beauty standards.

• Hugo Boss (March 25, 2024): augmented reality campaign featuring an XXL sneaker floating in Berlin, targeting millennials and Gen Z.

• Adidas Originals & Moncler (October 2023):collection inspired by exploration, worn by AI-generated adventurers.

• Vogue Italia (May 2023): first publication of fashion images entirely generated by AI, featuring Bella Hadid in settings imagined by DALL-E2 and MidJourney.

• Undiz (April 2023): billboard campaign designed using AI, allowing for reduced costs and execution times.

• Maison Meta (April 2023): organization of the first 100% digital (AI-based) Fashion Week in New York.

• Levi’s (March 2023): use of virtual models for greater ethnic and morphological diversity in its advertising visuals.

These initiatives demonstrate a major technological shift, where AI becomes a lever for innovation and efficiency for the biggest players in fashion. However, it also raises fundamental questions about the future of human creativity.

Innovation or Standardization? The Limits of AI in Fashion

While AI enables rapid and economical production of visuals, it also raises the question of authenticity. Sybille de Saint Louvent, an artistic director specializing in AI who has worked for pioneering players in the ecosystem such as Yves Saint Laurent and Lacoste, warns against a possible standardization of creations. She emphasizes that algorithms, by reproducing existing trends, could hinder the emergence of a genuine aesthetic breakthrough.

Sybille de Saint Louvent

Another challenge lies in emotional disconnection. Fashion is not limited to image: it is a sensory and narrative experience. If AI is used without nuance, it risks producing perfect but soulless visuals, thereby altering the relationship between the brand and its audience.

Veeton: AI Serving Authentic Creativity

Faced with these challenges, we are exploring a hybrid approach at Veeton, combining artificial intelligence and human sensitivity. We offer an innovative solution for your photo shoots that combines efficiency and authenticity:

• Advanced photorealistic rendering: detailed simulation of fabrics, material drape, and lighting faithful to a real shoot.

• Optimization of time and costs: generation of visuals in a few hours, compared to several days for a traditional photo shoot.

• Advanced personalization: integration of varied morphologies, natural facial expressions, and diverse poses to avoid content standardization.

Rather than producing generic campaigns, our technology offers brands a powerful tool to preserve their identity and strengthen their connection with consumers.

Veeton production

Brands: Focus on What You Do Best!

At Veeton, our mission is to empower fashion brands to focus on what they do best: creating impactful marketing visuals and strengthening their creative brand image. While AI offers numerous alternatives for generating visuals, it's important to recognize the nuances. Lifestyle campaigns and lookbooks, which set the tone for a collection, often require significant human retouching and process management when produced using AI. These types of shoots are crucial for conveying the brand's aesthetic and story.

In contrast, e-commerce photo shoots demand efficiency, cost-effectiveness, and high quality. Our solution automates these shoots, optimizing your workflow and reducing operational costs while ensuring visual consistency and an immersive customer experience. By handling the logistically intensive but creatively straightforward task of e-commerce photo shoots, we free up your time and resources. This allows you to invest more in high-impact campaigns that focus on engaging visual storytelling and personalized shopping experiences.

Moreover, there are winning approaches where AI-generated images are combined with the expertise of photo studios. This hybrid method leverages AI for initial image generation, while studio professionals add the final touches of originality and precision. This combination ensures both efficiency and the highest standards of quality.

Ready to revolutionize your product visuals? Try now!