Find Fashion Models for Free: Social Medias and Events
Before going through an agency, many brands find their first fashion models without spending a single euro. The trick: identify profiles that are looking to build their portfolio or gain visibility.
Instagram is the first source to explore. Searching by hashtag (
#model + city name,#fashionmodels,#modelbook) helps find beginner or intermediate clothing models looking for collaborations. You can also post a casting call on Threads (Instagram), your dream model might come across it!Events around fashion week are great opportunities to meet fashion models who want to work on interesting projects. Attend the fashion week nearest to you, sign up for as many events as possible (cocktails, pop-ups, runway shows, etc.) and network.
Discord & Facebook are gathering spaces for professional communities. Try joining Discord groups with models and post your casting call there.
New York Fashion Week
This approach can be time-consuming, but it often leads to great collaborations. Pricing is agreed directly between you and the clothing model, depending on how both parties prefer to work.
Female models, Male models, Young models: Model Agencies
For a professional, controlled result, going through an agency remains the gold standard, but at a significant cost.
The main modeling agencies
Premium Models is a global reference platform for identifying top agencies by country and specialty (fashion, commercial, plus-size, etc.). Whether you need female models, male models, or young models, the directory covers every profile.
Elite Model Management, Next Models or Marilyn Agency represent profiles capable of carrying any type of collection with a high level of professionalism, from female models for womenswear to male models for menswear campaigns.
A model from Elite model agency
In France, agencies like Agence Marilou or Ford Models offer profiles suited to e-commerce commercial shoots, including young models for childrenswear ranges.
Ford Model's Website
What it means in practice
Day rate: between €500 and €2,000 depending on the model's level.
Organization: casting, fitting, studio booking, photographer, allow a minimum of 3 to 6 weeks.
Image rights: to be negotiated separately depending on usage (web, print, social media).
This model allows female models, male models and young models to grow in a protected environment, with an agency managing their contracts and negotiating their fees on their behalf.
Use AI generated fashion models: +100 virtual models for clothes
The third option is a game-changer for brands that want to scale their visual production without depending on the logistics of a physical shoot.
👉 Discover here what is an AI fashion model : here.
What tools like Veeton make possible
+100 AI generated fashion models available instantly, with no casting or booking required.
Flat lay or ghost mannequin photos transformed into realistic on-model visuals in minutes.
The ability to test multiple body types, ethnicities, and styles on the same product, at no extra cost.
Veeton is clearly positioned on the "fashion brands" segment: SMEs and large retailers that need volume, speed, and visual consistency. Veeton generates high-definition on-model visuals from a simple product photo, using a library of virtual models for clothes covering a wide range of profiles.
Veeton's AI model gallery
Why it's strategic in 2026
Visual A/B testing: test which AI generated fashion model converts best on a product page or a Meta ad.
Time-to-market: go from 3 weeks to a few hours between stock reception and going live.
Unit cost: from €30 per image in a studio to under €2 with an industrial AI solution.
AI generated fashion models don't replace 100% of photoshoots, but they allow brands to produce visuals for products they previously couldn't shoot, due to budget or logistical constraints. Virtual models for clothes are now a credible, scalable alternative for any catalog size.
